Index Game

Tamjai and Tamjai Sam Gor

Tam Jai International Co. Limited, a leading and renowned mixian-specialised fast casual restaurant chain, announced to roll out its first-ever NFT collections Souper Hero, on 19 June 2022 and is leading TamJai Yunnan Mixian (“TamJai”) or TamJai SamGor Mixian (“SamGor”) together to The Sandbox metaverse, becoming a pioneer of the industry to envision revolution by integrating with emerging technology in the era of Web 3.0! Not only is the NFT project an effort to adapt to the evolving lifestyle among the younger generations, it is also a long-term commitment to nurture homegrown art talents and promote art appreciation under the collaboration with “Out of the Cube” project by Hong Kong Arts Centre (HKAC), the beneficiary of the charitable NFTs project. In addition, the Souper Hero project will also enhance the CRM programme with NFTs as loyalty valuators to shower members with an array of privileges such as free mixian (noodles) redemption, as well as numerous offers online and offline for a fantastic O2O experience.

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